A WOW is not an additional (4th) rating option in Hively. When users get a WOW from a customer they receive the WOW badge, +1 point and extra recognition via email for receiving a WOW. We have designed the WOW to recognize exceptional service that stands out even more than making a customer happy. While it deserves extra recognition, it’s important the rating scale stay simple and weighted evenly with only 3 options.